Make a Meme

Memes als Folklore, Memes als politische Waffe

First and most basically, what’s happening on the internet—all the situated vernacular, all the creative expression, all the remix, all the slang; every in-joke and hashtag and portmanteau—is folklore; it’s exactly the sort of traditional expression (that is to say, expression that communicates traditional cultural elements, i.e. passes traditions along) that folklorists have focused on for over a century.

The Ambivalent Internet